Building the Hockey Stick with Commissioned Sales

By On January 5, 2012 · 2 Comments

Sales is the heart of any organization. In the world of technology I live in, there is so much talk about entrepreneurial grit, market share, traction, freemium models, and usage. Yet none of that matters without sales. Without dollars in the bank, users and market share mean nothing. This is especially true of small enterprises […]

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Does Austin’s Startup Culture Encourage Dreamers?

By On December 27, 2011 · 4 Comments

Austin has a strong startup culture amid a large community of software developers. As part of that culture, there is a lot of talk about entrepreneurship, new ideas for SaaS businesses, and avenues for securing funding. It’s an exciting place to launch a company, and an entrepreneur can plug into the community for new hires, […]

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The Value of a Good Affiliate Contract (Or “Unexpected Holiday Bonus”)

By On December 5, 2011 · 2 Comments

As part of our ThunderTix service, we help our clients set up merchant accounts for accepting credit card payments. These accounts pay a small monthly residual above and beyond our service price, and I remember being pretty stoked when payments reached a couple of hundred bucks a month. Of course over time and as we’ve […]

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SaaS and the Human Touch

By On October 7, 2011 · 6 Comments

In 11 years running a software development shop, we’ve been lucky enough to create a SaaS product, ThunderTix, now representing over 65% of our revenue. On a small scale, our SaaS product, ThunderTix has reached product/market-fit. In other words, we found real customers willing to pay for our event management and […]

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